CareSource and the Cincinnati Bengals share a common commitment to the health and wellness of the communities they serve. Now, as the first-ever presenting sponsor of Bengals Care child health initiative and the Bengals PLAY 60, CareSource has an opportunity to showcase that commitment in a newly-redesigned Paycor Stadium suite.
While the suite will function as a welcoming, vibrant and collaborative gathering space for CareSource team members and their guests on gameday, it will also serve a secondary purpose of showing the unique synergy between the CareSource and Bengals brands.
Ohlmann group designed the suite to merge the iconic CareSource heart brandmark with stylized Bengal stripes and bold text to reference not only the care and compassion of the CareSource brand, but also the beating heart of the Bengals team.
In addition to the large-scale graphics and compelling messaging that immediately impact its visitors, the suite is filled with small, thoughtful design touches that even extend into its private restroom.
CareSource leaders and their guests were impressed with the attention to detail and the bold and subtle elements of the combined brands. The suite serves as a conduit for rewarding team members, building community relationships and furthering CareSource brand awareness in the market.
