Cortex Engineered Solutions, a division of Cleaning Technologies Group, stepped into the garment industry in 2021. With a nimble approach to innovation, Cortex conceptualized solutions that made waves.
After capturing a highly desired business partnership, Cortex catapulted onto a larger stage. However, its brand identity reflected its past: A small player in the shadow of its much larger parent company.
Cortex Engineered Solutions turned to Ohlmann Group to craft an identity that reflected the company’s story and conveyed what it aspires to become. With strategic yet simple color variations to the logo, Ohlmann Group also created a suite of visual identities for Cortex’s growing stable of subbrands.
The result is an identity that is compelling, contemporary, and uniquely Cortex – with flexibility for the future.
We blazed a successful new path and built a bold reputation in an industry that was new to us. Now our brand identity tells that story. It’s humble yet daring, and it reflects our values and emphasis on innovation.”
