For students to succeed, they must first have the tools to thrive. Crayons to Classrooms is committed to providing those tools to at-risk children in the Greater Dayton Region. By encouraging community donations of school supplies and leveraging supply chain partners, the nonprofit distributes classroom items at no cost to teachers across the Miami Valley.
Despite the organization’s remarkable growth, the Crayons to Classrooms brand had remained unchanged since its founding in 2008. Not only was their visual identity dated, but it didn’t tell their unique story of service. They needed more inspired, sophisticated branding to better match their integrity and commitment to the community. Like their brand, the C2C website was also outdated and provided a challenging experience for its wide range of users, ranging from teachers and students to donors and volunteers.