News Marketing

How to Make (Radio) Waves

Vice President of Creative Services
BY: ON March 14, 2012


I had every intention today of sharing my thoughts on creating effective radio advertising – especially for start-up businesses, but my friend Deborah Parenti did my work for me.  I am honored to be featured in this week’s edition of the fine trade publication, Radio Ink.

I hope you can take something away from the interview.  I’ve devoted 23 years of my life to the radio business, and besides a nasty case of tinnitus, I’d like to think I’ve also gained some valuable knowledge.

Read the article here.


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