I had every intention today of sharing my thoughts on creating effective radio advertising – especially for start-up businesses, but my friend Deborah Parenti did my work for me. I am honored to be featured in this week’s edition of the fine trade publication, Radio Ink.
I hope you can take something away from the interview. I’ve devoted 23 years of my life to the radio business, and besides a nasty case of tinnitus, I’d like to think I’ve also gained some valuable knowledge.
Read the article here.