How to Make (Radio) Waves


I had every intention today of sharing my thoughts on creating effective radio advertising – especially for start-up businesses, but my friend Deborah Parenti did my work for me.  I am honored to be featured in this week’s edition of the fine trade publication, Radio Ink.

I hope you can take something away from the interview.  I’ve devoted 23 years of my life to the radio business, and besides a nasty case of tinnitus, I’d like to think I’ve also gained some valuable knowledge.

Read the article here.


Jim Hausfeld

As Creative Director for The Ohlmann Group, Jim helps guide the vision of their web, print, broadcast, and other creative. In a career spanning over two decades, he’s collected over 100 local, regional, and national advertising awards, including a National ADDY Award and an International Radio and Production RAP Award. Plus once, in a moment of wild abandon, he piloted a blimp.

One Comment

  1. Jonelle says:

    Congrats on a great article! 

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