Every morning here at The Ohlmann Group, I drink my morning coffee from this cup. It was made for me by my daughter as a gift. The paint job is one of a kind. To me it is perfect and priceless because it is personal. It was made with love, and there’s not another cup like it on the planet.
So often we think of value in terms of the ability to deliver standardized perfection. Make no mistake, quality is important. However, today simple quality is more of a necessity than a differentiator. I expect that things will work and that service will be good. What I don’t always expect but do always appreciate is the personal touch. The potentially imperfect but human touch that makes something real. Personal creates unique value. Personal can lead to profitable. Personal is often what we choose to talk about.
Whether it is a handwritten note, a follow up call, a heart felt apology, or a hand crafted coffee cup, if you’re looking to add value to your business, explore the idea of making your marketing personal.