News Marketing

Making the Most of “The Pause”

BY: Andrea Hubler ON April 15, 2020
Graphic with text: Making the Most of The Pause

Times are interesting right now for all of us. Most likely, we can agree that what this time of quarantine has given us is plenty of time to pause and evaluate.

Personally, I’ve used my time at home for some home improvement projects like painting and purging. Professionally, I have been keeping in contact with clients regardless of what they have in the marketing funnel. I’ve also started an online learning program for a deeper dive into the world of digital marketing.

Are you wondering where I’m headed with this? As things have begun to slow down, now is a good opportunity to take a closer look at your business as a whole to evaluate how you are connecting with your customer base.

Use this extra time to your advantage by taking a step back and asking the following questions:

What can you do to stay in front of your customers?

Many consumers have put their spending on hold, but keeping in front of them will have you poised as their partner when they are ready to pick back up. I’ve been reaching out personally to see how clients and their families are faring overall. I might send over a helpful article or link that pertains to their business. Continuing to develop the relationship is fulfilling personally, and it also keeps an open dialogue professionally.

How can you adjust your online approach?

Staying at home has us all glued to our screens for news, work, social media, and of course, entertainment. Since people are spending more time online than ever, a digital marketing approach is one of the best ways to connect with your audience. From paid search marketing to social media to digital video ads, there are many different tactics you can use regardless of your current budget. Digital marketing is also excellent for targeted reach and measurement.

Is the content on your website pertinent, or does it need a refresh? Is it ADA compliant?

Your website is a window into your business. Especially now, your website should always have the most up-to-date information about your product or service. If you aren’t consistently updating the content so that it’s a reflection of what your customers (and potential customers) are looking for, you’re missing out on valuable opportunities! And, if your website content is not ADA compliant, you’re opening yourself to a potential lawsuit.

Regardless of your spending comfort level in these uncertain times, now is a great time to do a deep dive and evaluate what you’re currently doing. Make the most of this unique opportunity to find the gaps, consider new options, build new skills, and prepare a plan for the future. This way, when things start to return to normal again, your business will be poised to gain (or regain) your share of the market.

If you’re not sure how to go about this, feel free to reach out. I’d love to start a conversation and help you create a plan to emerge even stronger from this situation. I’m not going anywhere. Well, frankly, neither are you!

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