News

Simplicity and Complexity

Social media is both simple and complex. Social platforms are nothing more than text, photos, audio, and video created, shared, and discussed in public. Nothing overly complex about that from a front-end, user perspective.  Really quite simple. I find it interesting that what often holds people back is the misperception that the technology is just too complex and time consuming…

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OH A New Brew

Last week marked the arrival of Yuengling to the Buckeye state.  Billboards and advertisement for Yuengling can be seen all around Dayton.  This popular Pennsylvania beer, could often be spotted in refrigerators across the Buckeye state, but could not be purchased here in Ohio.  People have been willing to drive great distances to Pennsylvania and beyond to stock up on…

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A Long Way To Go And A Short Time To Get There

A recent survey of marketers by Duke University  reveals some interesting things about the current state of the industry.  The study, led by Christine Moorman, surveyed more than 3,600 marketing professionals, with responses from 250 of them.  Questions ranged from market dynamics, growth strategies, performance, social media, jobs, organization and leadership.  The study if filled with nuggets of useful information.  Of…

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FREE WEBSITES

Today Google and Intuit are in Dayton, Ohio offering FREE WEBSITES to businesses.  They are here to remove all of the hurdles associated with getting online.  According to reports in the local press, In just a few short minutes you can have an amazing website that will transform your business and secure your digital future… except it probably won’t. I…

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Caveat Venditor

  You’ve likely heard the Latin phrase Caveat emptor – buyer beware. Good advice.  This was the consumer mantra of the last century – the best line of defense for the average citizen in the mass marketed, mass produced world. The world has changed. Now the consumer is empowered to speak, search, and publicly communicate.   Today it is also…

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Listen to customers before doing product makeover, experts say

Dayton Daily News By Tim Tresslar DAYTON — The best companies — those out to grow and thrive — never stop improving, remaking and expanding their product lines, experts say. But they shouldn’t blunder into change without asking customers for their opinions, either. Wendy’s, the Dublin-based burger chain, is introducing its Dave’s Hot ‘N Juicy burger, a remake of the…

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Over The Edge – An Over the Top Experience

27 stories. 65 brave and philanthropic Miami Valley rappellers. $60,000+ in generous donations to Big Brothers Big Sisters of the Greater Miami Valley. Over the past several months, The Ohlmann Group has been honored to work with this great non-profit to bring Over the Edge, a monumental fundraising event, to life. Both a media day and public event took place…

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Best Supporting Actor

I frequently hear marketing professionals pushing businesses down the social media path by informing them that “people are out there talking about your brand, so you had better get in the conversation.”  That’s frightening.  “What are they saying?”  “What if they are saying mean things?”  This statement is not entirely wrong, but also not entirely accurate. People are talking.  Sometimes…

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The Price is Right

Think back to marketing 101 and the 4 P’s of marketing – product, price, place, and promotion.  While marketing has evolved to include many additional factors beyond these 4 basic categories, they still serve as valuable levers to consider using when trying to accomplish organizational marketing goals and objectives.  Of the four P’s the one that probably gets the least…

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Stop Doing That

Do You Have A To-Do List?   It’s not uncommon for working professionals to try to stay organized and focused by keeping lengthy to-do lists.  Businesses frequently develop similar lists in the form of organizational goals and objectives.  While goals, objectives, and to-do lists are extremely important business tools, there is a less frequently used tool that can also be…

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