News

Agency announces appointments

Originally published in Business Briefs The Dayton-based marketing advertising and public relations agency of Penny-Ohlmann-Neiman Inc. has announced the appointment of three new vice presidents to help accommodate its continuing growth. Bruce D. Geiger, associated with the agency for seven years, has been promoted to vice president, Corporate. Geiger will direct the evaluation and adjustment of operating systems that affect…

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Dayton business, Penny-Olmann-Neiman believes in Dayton.

The City of Dayton News periodically highlights a Dayton area business. This issue features a 33-year-old business in the Riverdale Business District which has just completed a major expansion and renovation. Penny-Ohlmann-Neiman, Inc, advertising firm, is located at 1605 N.Main St., (278-0681). Walter Ohlmann, president of Penny-Ohlmann-Neiman, believes in the Riverdale Business District. The advertising agency’s just completed $800,000 expansion…

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Business to Business Advertising and The Recession

Last year we reported on the results of a comprehensive market research study conducted by the giant McGraw-Hill Publishing Company. The study covered a very large sample of American industrial companies. Companies that cut their advertising budget in the recession years of 1973 and 1974 and those that increased or maintained their advertising budgets in the same period. The study…

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Advertising agency expanding

Artist’s conception of expanded Penny Ohlmann & Neiman Inc. office on North Main Street. Advertising agency expanding   The Dayton advertising agency is renovating its existing 6,000-suare-foot building and adding another 6,000 square feet. Penny Ohlmann & Neiman also is tripling its parking space and landscaping its location at 1605 N. Main St. Construction work started six weeks ago and…

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“Sailing Ship Phenomenon”

Sailing-ship builders knew they had a problem when the first steamships were introduced. Initially, steamships were not as fast or reliable, so to sink the potential threat, conventional ship-builders quickly set about designing more efficient sailing ships. But steamships improved far beyond the best of the sailing ships, and the latter, were finally sunk. Ironically, this phenomenon often works to…

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What Is Advertising Supposed To Do?

Advertising has been around for a long, long time. If it isn’t the oldest profession, it was surely a must for success in the oldest. Fortunes are invested in advertising all over the world by advertisers and their agencies. By now, one might assume that both are in total agreement as to what the investment is supposed to accomplish. They…

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‘MARKETING WARFARE’

“Positioning” may have been the advertising buzzword of the 1970’s, but “marketing warfare” will be the term for the 1980’s, according to Al Ries, chairman of Trout & Ries, New York. In militaristic terms and by using the great wars of history as examples, Ries outlined how companies, once positioned, should then wage their marketing battles, according to an article…

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PUBLIC RELATIONS CAN BE CRUCIAL

Bob Chappell, P/O/N’s Director of Public Relations and Governmental Affairs is a busy man these days with nearly a dozen projects under way from clients ranging from Fortune 500 companies to small retailers. And no wonder. The importance of Public Relations is underlined by the following story reported in the Wall Street Journal. Losing the public’s good will can be…

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TWO HEADS ARE BETTER THAN ONE…

19 awards presented Penny/Ohlmann/Neiman Tops in Ad Club Competition   Penny/Ohlmann/Neiman, Inc. has received two Hermes Awards and 17 other awards in leading this year’s competition of the Dayton Advertising Club. Hermes busts, the local advertising “Oscars” were presented to Penny/ Ohlmann/ Neiman for best of show in the television and radio categories. The five other Hermes winners and their…

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Ad agency enlarging plant

Penny/Ohlmann/Neiman Advertising, Inc., Saturday announced three new executive assignments, staff additions and expansion of its facilities. Bob Penny moves from president to chairman of the board and Walter Ohlmann moves from executive vice president to president of the agency. Dwight Mitchell, who joined the agency as an account executive in 1970, moves into the newly created position of director of…

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681