News

What Is Advertising Supposed To Do?

Advertising has been around for a long, long time. If it isn’t the oldest profession, it was surely a must for success in the oldest. Fortunes are invested in advertising all over the world by advertisers and their agencies. By now, one might assume that both are in total agreement as to what the investment is supposed to accomplish. They…

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‘MARKETING WARFARE’

“Positioning” may have been the advertising buzzword of the 1970’s, but “marketing warfare” will be the term for the 1980’s, according to Al Ries, chairman of Trout & Ries, New York. In militaristic terms and by using the great wars of history as examples, Ries outlined how companies, once positioned, should then wage their marketing battles, according to an article…

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PUBLIC RELATIONS CAN BE CRUCIAL

Bob Chappell, P/O/N’s Director of Public Relations and Governmental Affairs is a busy man these days with nearly a dozen projects under way from clients ranging from Fortune 500 companies to small retailers. And no wonder. The importance of Public Relations is underlined by the following story reported in the Wall Street Journal. Losing the public’s good will can be…

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TWO HEADS ARE BETTER THAN ONE…

19 awards presented Penny/Ohlmann/Neiman Tops in Ad Club Competition   Penny/Ohlmann/Neiman, Inc. has received two Hermes Awards and 17 other awards in leading this year’s competition of the Dayton Advertising Club. Hermes busts, the local advertising “Oscars” were presented to Penny/ Ohlmann/ Neiman for best of show in the television and radio categories. The five other Hermes winners and their…

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Ad agency enlarging plant

Penny/Ohlmann/Neiman Advertising, Inc., Saturday announced three new executive assignments, staff additions and expansion of its facilities. Bob Penny moves from president to chairman of the board and Walter Ohlmann moves from executive vice president to president of the agency. Dwight Mitchell, who joined the agency as an account executive in 1970, moves into the newly created position of director of…

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“Your Company’s Marketing Profile”

Robert  L. Penny is President of Penny-Ohlmann-Neiman, Inc. of Dayton, Ohio and comes highly recommended by members of both SME and Canton Ad Club. He heads an agency employing 24 persons which has been in business nearly 30 years. The firm deals with basically Ohio firms in both print and broadcast with retail business receiving the heavy side of attention.…

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The challenge of finding creative solutions to a client’s problem

“Accepting challenge is almost a daily ritual to those of us on the creative end of the agency staff. It’s not so much the challenge of finding creative solutions to a client’s problem. These can always be found. Whether it’s through research, a careful study of operations, positioning, marketing strategy or just plain old fashioned common Sense, the solutions can…

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Publicity and Public Relations

“As Director of Publicity and Public Relations for the agency, I believe that there’s more the to obtaining “free press” than just sending out monthly news stories and product/personnel releases. I consider myself in more of a “human relations” posture; keeping the lines of communication open between our clients and the electronic and print media, including the wire services. Through…

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It’s a shame, isn’t it, how business has become so big an complicated and impersonal

“It’s a shame, isn’t it, how business has become so big an complicated and impersonal. It doesn’t have to be that way. At least, that’s our way of thinking at Penny/Ohlmann/Neiman. Since 1949, we have prided ourselves on our staff of people…people with a genuine sense of dedication…people with an honest concern about the well-being and continued growth of our…

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Slogans

The business of creating more business is our business” verbalizes our reason for being. Our clients charge us with the task of promoting their products or services. And to do so successfully, we employ every facet of the total marketing function. Our first consideration is the isolation of any existing sales problems. Is there a need to reposition the company …

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The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681