What’s happening this weekend in Dayton? We’ve got the scoop, as well as the latest in marketing and advertising news. It’s all in this week’s edition of the OG Weekender:
Commemorate Veterans Day at the Air Force Museum
Saturday is Veterans Day, and The U.S. Air Force Museum is hosting a special opportunity to learn from more than 25 veterans as part of their “Plane Talks” series. Veterans, pilots, engineers, and a retired crew chief and flight nurse will share personal stories about the aircraft and exhibits on display in the museum.
Check out the biggest book sale in Ohio – Dayton Book Fair
If you’re a fan of books, magazines, movies, puzzles, collectibles, and games, you’ll want to stop by the 47th annual Dayton Book Fair at the Montgomery County Fairgrounds. All sales and a silent auction will benefit FilmDayton, K12 Gallery and TEJAS, and Learning Tree Farm.
Get a head start on holiday shopping
There are a number of fun holiday shopping events planned this weekend, including the annual wreath lighting at the Mall at Fairfield Commons, the Yuletide Winter’s Gathering shopkeepers’ open house in Tipp City, and the Kettering Holiday Arts & Crafts Show.
Marketing and advertising news:
Twitter releases 280-character tweets for all
After an initial beta test, Twitter is rolling out 280-character tweets for all users. According to AdWeek, only 5 percent of tweets had more than 140 characters during the test. As it turns out, brands are having a lot of fun with the extra Twitter real estate. Check out some of the most clever 280-character tweets from some of the top brands.
Facebook makes it easier for brands to communicate on Messenger
Customers are looking for better ways to communicate with brands than a call center. Now, Facebook is making it easier for brands to chat with customers on Messenger with more language options and a new “sponsored message” feature.
Stranger Things 2 marketing tie-ins make the most of show’s nostalgia factor
In case you haven’t finished binge-watching Stranger Things 2 on Netflix, I won’t leak any spoilers. But if you’re planning on watching the series, pay close attention to the various marketing tie-ins and product references from Eggo waffles to KFC to Three Musketeers candy bars and various other references to iconic ’80s posters, movies, and games.
Have a great weekend!