The OG Weekender: 11.24.17

It’s Thanksgiving weekend! We wish you a wonderful holiday spent with family and friends. And if you’re looking for fun family-friendly events in the Dayton area, we’ve got you covered with the details on local activites as well as the top marketing and advertising news. Here’s the latest:

Support small businesses on Saturday

This Saturday is Small Business Saturday ®, a day to support small businesses in our community during one of the busiest shopping periods of the year. Many local small businesses hold special events or offer discounts on Saturday, so consider shopping small this weekend!

Go ice skating at Riverscape MetroPark

It’s opening weekend for Dayton’s largest outdoor skating rink at Riverscape MetroPark. Bring the entire family for a fun day of skating under the covered pavilion on the banks of the Great Miami River in downtown Dayton.

Check out the 2017 Dayton Holiday Festival

This Friday kicks off the month-long Dayton Holiday Festival at the Courthouse Square in downtown Dayton. Celebrate the holidays with traditional tree lighting, the Dayton Children’s Parade, live music, free carnival rides, street fair, and more. Learn more about the festival here.

New in marketing:

Twitter extends character limit on display names

Following Twitter’s announcement to expand the character limit on Tweets from 140 to 280 characters, Twitter announced this week that display names can now be up to 50 characters in length. Display names (not user names, which are still limited to 15 characters) are displayed on users’ profile pages. The update will allow users to include extra names or even emojis in their display name.

Augmented-reality at the Macy’s Thanksgiving Day Parade

Each year, the Macy’s Thanksgiving Day Parade seems to get bigger and better than ever. Last year, Verizon and NBCUniversal partnered to livestream the annual event, featuring a 360-degree view of the parade on YouTube. This year, Verizon is taking advantage of the augmented-reality (AR) trend to engage users with fun facts and Black Friday coupons in the form of “Easter eggs” hidden within the AR experience. According to AdWeek, the average view time of last year’s livestream was seven and a half minutes.

Have a great weekend!

Evelyn Ritzi

As Communications Specialist for the Ohlmann Group, Evelyn is responsible for all things public relations. From writing engaging content and press releases to organizing events, Evelyn works to foster and maintain positive relationships between clients and the public.

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