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One-of-a-Kind Websites: The Custom Web Design Difference

Holly Allen
Holly Allen
BY: Holly Allen ON January 3, 2024

As a business owner, you know the importance of a high-quality online presence. Your website is often a customer’s first experience with your brand, so it’s important to get it right.

You might be tempted to hit the easy button and use a templated web design, but don’t give in! You’ll find several differences in a custom design that are vital to business success.

The Perfect Fit for Your Needs

Just like a tailored suit, a custom website will fill your business’s specific needs, helping you attain business goals and acting as an extension of your brand. That’s an important job! From the moment a user enters your site, a custom design will deliver your brand experience, from colors and photos to messaging and multimedia content. Even your site map tells a story. With a custom design, you’ll have the freedom to choose where you want to drive users and how they can interact with your brand.

A Unique User Experience

Part of every business battle is standing out in a crowded market. You want to differentiate yourself from your competitors, and you want your customers to remember your brand. A custom web design can deliver an elevated experience that builds brand loyalty better than a template.

A Website That Grows with You

Do you have plans to grow your business? Do you anticipate changes ahead? If so, keep in mind that a custom-designed website is the best way to ensure flexibility for what lies ahead. The right website design will be adaptable and able to adjust to growth, new integrations, or shifts in your business objectives. The designers here at Ohlmann Group take the time to understand clients’ business plans so we can design a site that will serve them well into the future. Without a forward-looking and flexible custom approach, you’ll be surprised at how quickly you’ll find yourself in need of a complete website overhaul.

Better, Faster, Stronger

Good web design goes beyond what you can see. A custom website will be built to maximize search engine optimization (SEO), driving more traffic to your site by pushing it toward the top of search results. Expert website designers will also give thought to load times, security, and mobile responsiveness. This ensures better functionality, increased user experience, and extended brand trust. These touches can help you reach conversion or sales goals, avoid data breaches and other security nightmares, and expand to new audiences. You won’t tap into these features with a template.

Let’s Talk Web Design

Choosing the right web design partner is an important decision. There are a lot of options out there, and while it can be tempting to save a few dollars with a pre-built template, it’s wise to take your time and make sure your investment pays off.

Ohlmann Group’s team includes experienced and trusted web designers who will first get to know your brand and business goals before building a custom website that’s tailor-made for you. Let’s talk about designing a beautiful and engaging custom site for your business!

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