People love to complain. Some enjoy complaining more than others, but everyone does it. I guess it’s just part of the human experience to verbally express discontent. Take a quick visit to Twitter or Facebook and it won’t take long for you to find someone you know who is upset, annoyed, or experiencing some sort of displeasure with life. You’ll see things like the following:
- They never have my size
- I can’t get an answer
- The quality has slipped
- It breaks every time
- The people there were rude
- My bill was wrong again
- I can’t manage all this paperwork
- It is too difficult to understand the process
- It takes way too long to clean this thing
- It is too expensive
- It’s too cheap
- This one looks too similar to theirs
- That one looks too different from theirs
- I can’t find that near my house
- They are never open when I need them
While we often attach a negative connotation to the word complaint, these points of pain, large and small, can serve as the seeds of new business and marketing opportunities. Complaints represent a chance to add value to someone’s life – to ease their pain.
Need a new idea for your business?
If what you want is to make it rain, listen to the people as they complain.
