We already talked about spring cleaning your brand’s website and social media presence. Now, in the final part of our “Spring Cleaning” series, we’re sharing tips to help you dust off your existing blog content and optimize it for your audience.
If you already have several quality blog posts on your website, you don’t have to reinvent the wheel!
Here are a few interesting ways to recycle and repurpose your existing content:
Repackaging old content is a good idea, but it’s even better to follow a consistent content marketing schedule and publish fresh content. We recommend creating a monthly editorial calendar to help you stay on track and build a loyal audience.
Need topic ideas? Try expanding on answers from your FAQ page, searching for trending hashtags, or simply asking your readers what they want to learn by sending out a short survey.
If you need help spring cleaning your brand’s online presence, we’re happy to help! Let’s talk about web design and optimization, social media strategy, content marketing, and more.