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Spring Cleaning Your Online Presence Part 1: Website Optimization

Evelyn Ritzi
Communications Specialist
Evelyn Ritzi
BY: Evelyn Ritzi ON May 26, 2020

The days are growing longer, the weather is warmer, and colorful flowers are in full bloom. Spring is here at last! If you’re like many people, the changing seasons inspire you to roll up your sleeves and give your home a nice deep clean. 

While you’re in the spring cleaning mood, why not take the time to tidy up your brand’s “online home?” Your website and social media presence are often the very first interaction customers will have with your brand. It pays to make a great impression! 

In this three-part series, we’ll share some helpful tips for spring cleaning your website, social media, and blog content. First thing’s first, let’s look at some ways to audit and optimize your website. 

Spring Cleaning Your Website

Just like your home, your website can get cluttered over time. Dedicating a few hours to comb through your website can help you clear out the clutter and enhance the overall user experience. Here’s how to get started:

Audit page-by-page

Start by reviewing the main pages of your website one at a time, checking for outdated information, typos or grammatical errors, mobile responsiveness, and navigation issues. At this stage, it can help to bring in a fresh set of eyes to view your website from a different perspective. Address any low-hanging fruit before taking a deeper dive into your website. 

Scan for functionality issues

Next, there are a number of tools (some free, some paid) you can use to scan your website for functionality issues. Some key areas include:

  • Website speed and performance
  • Site security
  • Broken or nonexistent links 
  • Search engine optimization (SEO) opportunities

Improve accessibility 

ADA compliance is another essential part of website maintenance. While there’s no way to make a website 100% compliant, there are simple, thoughtful steps you can take to make your website more accessible to people with disabilities and avoid potential legal problems. A good place to start is by finding and fixing common issues like missing alt tags on images and poor color contrast. 

If you need a hand with any of these spring cleaning tasks for your website, we’re here to help! Whether you’re looking for a website “refresh” or a complete redesign, we’re happy to help you update your website to support your business goals. Get in touch with our team today! 

P.S. Stay tuned for the next part in our series on spring cleaning your brand’s online presence. We’ll be covering some quick and easy steps you can take to spruce up your social media.

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