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The Creative Brief: 4.2.2012

BY: ON April 2, 2012

This week’s Creative Brief is a simple exercise in comparing and contrasting objects.  Creative work often involves taking an existing set of circumstances finding new connections or unseen differences.  In this exercise you will need to describe a randomly chosen word by comparing or contrasting it to three other random words.

The Primary WordStar

The Descriptive WordsChain, Guillotine, & Generator.

How is a star similar to or different from each of the 3 descriptive words?  Share your answers with us in the comments.

From everyone at The Ohlmann Group, have a wonderful and creative week!

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