News Marketing

The Ohlmann Group Creative Brief: 1.23.2012

BY: ON January 23, 2012

This week’s creative brief is called Opposites.  Below are four words that have been chosen randomly.  Your mission, should you choose to accept it, is to choose two of the four as opposites and then define the basis of your decision.  The four words are:

  • Kidney
  • Empire
  • Vegetable
  • Guitar

Example Solution:  The Kidney and the Vegetable could be listed as opposites as a Kidney is associated with living animals, which are the opposite of vegetables.

What do you think?  Tell us which two of the four would you consider to be opposite and why?

Share this article: