Content marketing is not just another buzzword. It’s an essential element of any digital marketing strategy, giving your target audience a reason to engage with your business and continue coming back for more.
But all too often, the underlying purpose of content creation gets lost along the way. Does your content really add value, or are you stuck in a cycle of producing content for content’s sake?
In light of Google’s recent Helpful Content Update, quality online content matters like never before. Here’s why:
First, a little backstory: In December 2022, Google Search rolled out a global helpful content update to “better ensure people see original, helpful content written by people, for people, in search results.”
Google has provided guidelines to help marketers audit their current web content and ensure it aligns with their algorithm. It boils down to asking “Who, How, and Why” about your content.
At the Ohlmann Group, we don’t believe in a ‘churn and burn’ content marketing strategy. We work with our clients to create authentic, relevant, and helpful content that not only improves organic search rankings but, just as importantly, addresses their audience’s questions, concerns, and needs.
Based on experience, we know:
Search engine optimization is a long game. It can take months, even years, to rank for highly-competitive keywords — but it’s worth it. We focus on writing content that can stand the test of time and yield long-term results.
As content marketers, we use keyword research, social listening, and tools like Google Search Console to identify consumers’ FAQs, then we answer them with helpful and informative blog content.
Publishing consistently high-quality content builds credibility and establishes brands as thought leaders in their specific industry. We take the time to dig deeper and interview subject matter experts to offer a fresh perspective on relevant topics.
We’d love to help you educate, entertain, engage, and inspire your audience — and rise in the rankings — with helpful content marketing services.
Reach out to get started today!