Those lines were famously uttered by Sally Field in 1985 as she accepted the Oscar for best actress in the movie “Places in the Heart.” However, she is often misquoted as saying “you like me, you really like me.” Either way, it feels good to be liked!
How often do you look at your Facebook and/or Twitter pages and get all gooey about the number of fans or followers you have? If you are using that metric as a measurement of success, you will eventually be sorely disappointed in your social media efforts. Being liked is nice, but it’s just the first step in turning your fans into customers.
Once you’ve built trust with your audience, the ultimate goal is to move identified leads to a website or sales page. Here are several steps you can take:
Sally Field was able to leverage all those people who liked her into a lifelong, and fruitful acting career. Who knows, it may even lead her to another Academy Award for her portrayal of Mary Todd Lincoln in this year’s Steven Spielberg film, Lincoln. Personally, I think she was robbed of an Oscar for her portrayal of Carrie in Smokey and the Bandit, but I digress!
Take it from Sally: it’s good to be liked, but more important to convert those likes into meaningful business relationships.