When it comes to content marketing, more isn’t always better. More is often just… more. The production of regular content has become a key pillar in the search visibility strategy for every website. That means that if your website doesn’t have a blog you’re missing out on one of the vital ways to make it easier for your site to rank in search.
However, before you start typing, it’s important to keep in mind that the days of writing quick, spammy content to stuff your website with keywords are long over, and Google is prioritizing quality content that keeps readers engaged over click-bait headlines that direct you to junk content sites. So how do you ensure you’re posting quality content without breaking your marketing budget?
You can achieve this in a couple of ways, all of which involve a little planning up front that can pay off big down the line:
Most importantly, be sure that the content you create is valuable to your audience. Too often in marketing spaces – but especially with content marketing – brands want to talk about themselves. The truth is that consumers aren’t interested in your company. They are interested in what your company can do for them. They want to know what kind of value you provide. If you become their go-to source for fashion tips, banking and finance strategies, or health advice, they will share content for you.