The Creative Brief: Central Word

Creativity is uniquely human and central to progress, and so we have creativity at the center of our exercise this week.

CENTRAL:
Below are five randomly chosen words. Choose one word as being the central word to the other four and then explain the relationship between the central word and each of the others.

RANDOM WORDS:

Briefcase
University
Pillow
Lipstick
Carpenter

Share your creative thoughts with us by leaving a comment. Have a creative week!