News Marketing

The Creative Brief: 6.18.2012

BY: ON June 18, 2012

This week’s exercise is a simple yet fun way to explore creative thinking – compare and contrast.

The following 2 words were randomly chosen:

  • chameleon
  • circus

The task for this week is to find 3 ways in which these words are alike (compare) and 3 ways in which they are different (contrast).  Defining and exploring the similarities and differences in things is a fundamental element of creative thinking, and can often help uncover new solutions to old problems.

Have fun, get creative, and share your answers with us in a comment.


Share this article: