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The Ultimate Scarce Resource

David Bowman
David Bowman
BY: David Bowman ON May 15, 2012

In the book Finding Flow, author and professor of psychology Mihaly Csikszentmihalyi is quoting as saying that “time is the ultimate scarce resource.” Think about it.  Given enough time you could do just about anything yourself- you could research every option, learn every skill, perform every task, become an expert at everything, and pretty much go through life all on your own.  You would have all the time in the world, and thus little pressure to worry about hiring others to help… if time were not a factor.

If you had infinite time… you could build your own website, you could develop your own logo and design creative ads and brand identity elements.  You could write your own copy, buy your own media, run your own search campaigns, develop your own creative marketing campaigns, craft your own marketing strategy, and stay on top of all the latest and greatest technological offerings in the marketplace.   Of course to do these things right, you would likely need to take a lot of time to learn, plan, and do – time that could be spent on the core activity of your business.

Unfortunately the reality is that you don’t have infinite time.  Thus it is critical to make very deliberate decisions about how to spend your most precious resource.  How much time should you devote to improving your products and services?  How much time should you devote to strengthening your brand?  How much time should you devote to serving your customers?

How much time is available to you and are you using it optimally?

Is it time for help?  If so, contact us.  We would be happy to give you some of our time to help you get more out of your most precious resource.



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