Twinkle Twinkle Little Star

Picture yourself outside on a clear summer night.  The breeze is warm.  The grass is cool.  The sky is filled with twinkling stars… or is it?

Twinkling stars are easy to visualize.  They are like magical, sparkling, gems.  They fluctuate in small bursts of distant heat and light which hurtles through space for millions of years to finally make contact with our eyes at a specific moment in time.  In our minds we imagine this twinkling to be the indication of a wish to be answered or a sign of some impending change to come.  Everyone knows that stars twinkle.  We see it with our eyes.  We know it to be true – except for the fact that it’s not.

The twinkling of stars is caused by atmospheric distortion.  In short we are looking at very distant objects through the imperfect filter of our atmosphere and a whole lot of space, dust, and gas in-between us and the lightsource.  Our view is imperfect, and thus this twinkling phenomenon we universally observe to be true is primarily an optical illusion.  We see it, and yet it is not so.

Be careful about what you assume to be true, and remember that things are not always as they seem.  When you think you understand everything about your business, your customers, your marketing, or your future, think again.  Like twinkling stars, chances are you’re  probably viewing the world with significant atmospheric distortion.  Your view of the world is shaped by your experiences, your opinions, and your surroundings.  Just because you believe you see something clearly, does not mean that it is so.  Even if those close to you observe the same reality, it does not necessarily make it the truth.


Never stop wondering why.  Never stop asking questions of yourself and others?  Never stop searching for the light.



David E. Bowman

As Chief Mar­ket­ing Strate­gist for The Ohlmann Group, my job is to use my knowl­edge of busi­ness strat­egy, my pas­sion for cre­ative expres­sion, and my skills of com­mu­ni­ca­tion to help peo­ple achieve the remark­able. I believe that Mar­ket­ing is both art and sci­ence - using the uniquely human gifts of cre­ativ­ity and ana­lyt­i­cal think­ing to deliver some­thing of value to our world

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