You are probably familiar with the old adage “curiosity killed the cat.” While an inquisitive, exploratory mind may be fatal to felines, it’s pretty important to humans. Great questions and the answers they provide can lead invaluable insights about your business, and asking them has never been easier. From web based survey tools to social media sites to email to good old fashioned conversations there are more ways than ever to ask, listen, and learn.
Who? What? Where? When? Why? How? – simple phrases that can drive major improvements.
How much do you know about your customers? Your competition? Your employees? Your strengths? Your weaknesses? Your opportunities for growth and innovation? What do people like about your web design? What do people hate about your marketing? How could you improve your products or services? Although questions can’t tell you everything you need to know, they can unearth problems, inspire imagination, and improve your chances of success. If you want to know, you need to ask.
Unless you are an uber-smart, literate cat, whose very existence may be jeopardized by the practice of curiosity, you should really take the time to challenge your assumptions, ask questions, and explore the possibilities of the world around you.
Want more on cats and marketing? Here’s one from the archives.